The Rubber Bros Auto World: Unleashing the Coolness of The International Concours of Elegance St Moritz

Only at The ICE will you witness a sight that's truly a marvel, as unicorns like Ferrari 250 GTO and Maserati MC12 effortlessly glide across a frozen lake in full drift. This unique spectacle is what sets The International Concours of Elegance St Moritz apart from other car events, making it the coolest event of the year. At least, that's what we tell our bosses while we make reservations at the restaurant we've been waiting to return to all year.

The International Concours of Elegance St Moritz is more than just a car show; it's an indicator of the temperature of the market and the latest trends in the collector car world. With some of Europe's leading specialists showcasing their finest cars for sale, attendees will get a glimpse into what's hot and what's not in the world of classic motoring.

While Rétromobile in Paris might be the biggest collector car tradeshow of the year, The International Concours of Elegance St Moritz is certainly the most glamorous. Classic Driver will be there, along with our friends from Rennmeister, promising an aprés-skijoring party to remember and orange racecars on ice.

The two-day winter extravaganza combines elements of a winter gymkhana and a music festival on snow, offering spectators a unique glimpse into the coolest cars of the moment. Launched in 2018 by Ferdi Porsche and his team, the GP Ice Race in Zell am See, Austria, has quickly become the must-go season-opening event for the next generation of car enthusiasts.

In conclusion, The International Concours of Elegance St Moritz is an event that's not to be missed. With its unique blend of high-end cars, auctions, and winter fun, it's a celebration of all things automotive that will leave you feeling cool and inspired. So mark your calendars and get ready to experience the coolest car event of the year!

Rubber bros auto world